In November 2018, AudioActive started a crowdfunding initiative to raise £27K to open a new and permanent space for their young music talents, The Bottega Rooms. At 10 days away from the deadline, AudioActive found itself at £17K away from their goal. I have joined the charity and consulted the team on how to best use the time available left and designed a new social media marketing strategy. By the end of December 2019, the charity reached 140% of funding, collecting over £37K. ​